Industries
The mechanics are the same. The fight is not.
Local search works the same way for a roofer as for a dental practice. What changes is who is already sitting above you, how urgently people search, and what a customer is worth once you win one.
Find yours
Which of these is your customer?
Each page covers who is outranking you in that trade, what the arithmetic looks like, and where I would start.
-
Plumbers
It is 11pm and something is leaking through the ceiling.
You are bidding against companies that sell you your own customers.
-
Roofing
The storm passed and now everybody on the street is looking up.
Storm chasers show up with a budget and leave with your market.
-
HVAC
The first hot week of the year, and the air is blowing warm.
Franchises and lead platforms have the budget and the head start.
-
Dental
They just moved here, or their old dentist stopped taking their insurance.
Directories and DSOs occupy the results a patient sees first.
-
Lawyers
Something has gone badly wrong and they are looking for help at 2am.
Directories own the first page and the large firms own the second.
-
Contractors
They have been thinking about the kitchen for two years and today they searched.
Aggregators capture your leads and sell them back to you.
-
Real estate
They are moving here and know nothing about the neighborhoods.
The portals already won the listing search.
-
Healthcare
They need a provider, and they are checking whether you take their insurance.
Directories and hospital systems were built to rank for this.
Not on the list
Then it almost certainly still applies.
Eight pages is not the limit of who this works for. If your customers have to be near you to buy from you, the work is the same: your profile, your website, your reviews, and being mentioned somewhere other than your own site. The differences between trades are real but they are differences of emphasis, not of method.
Businesses I have done this for that do not have a page yet:
- Barbershops
- Counseling and mental health
- Insurance
- Oil and gas services
- Auto detailing
- Software
Free audit
Start with your own numbers.
Whatever the industry, the first question is the same: where do you actually stand right now. The audit covers your site's performance, your Google Business Profile and whether AI can find you, and lands in your inbox in about three minutes.
Local SEO starts at From $500/mo, and the full ladder is published.