Google Ads & PPC
SEO Takes
Months. Ads
Work Now.
Organic rankings compound over time but take months to build. Google Ads put you at the top of search results the day the campaign goes live. Run both and you don't have to choose between results now and results that last.
Google Ads can produce traffic the day a campaign launches
Fixed monthly management — not a percentage of your ad spend
Same team handles SEO and PPC — keyword data works both ways
Why Both
The two-speed strategy.
SEO compounds. A page optimized today can rank for years and bring in traffic without paying for every click. But it takes three to six months before you see meaningful movement, and that gap has a cost — leads going to competitors while you wait.
Google Ads close that gap. You're at the top of search results immediately, for exactly the keywords your customers are using. As your organic rankings build, you can reallocate ad spend away from keywords you're winning organically and toward more competitive terms.
There's also a research benefit. The keyword and conversion data from your PPC campaigns is some of the best signal available for refining an SEO strategy. When the same team manages both, that data actually gets used.
Learn how SEO and PPC fit into the full service stack →April 2026 — Active Campaign
Real numbers from a real campaign.
What 37:1 ROAS means
Conversion tracking has limitations — actual results may be higher or lower. Spend and impression figures are exact.
Local service business · Bryan-College Station, TX
This campaign ran for a local service business in a market where no direct competitors were running Google Ads. First-mover advantage in an uncontested auction means lower cost-per-click and stronger ad placement — both of which show in these numbers.
The ROAS estimate is based on an average client lifetime value of $250. Conversion tracking runs through the client's booking platform, which has limitations — so the 73 conversions and 29.92% conversion rate should be read as directional rather than exact. The spend and impression numbers are precise.
Even at a fraction of the tracked conversion rate, $484 in ad spend against a $250 LTV per customer is an outcome worth replicating.
What's Included
Every plan. Every month.
No tiers on deliverables — the level of service is the same regardless of ad spend.
Campaign Setup & Copywriting
Ad copy written to match search intent and convert — not just fill a text field. Every campaign is built from scratch around your offer and your audience.
Offer Creation
The best-targeted ad still loses if the offer is weak. We help build the angle that gives someone a reason to click and a reason to call.
A/B Testing of Copy
Ongoing split testing of headlines and descriptions to find what actually converts in your market, not what performed well for someone else.
Weekly Optimization
Bids, match types, search term review, negative keyword additions, quality score improvements. Managed weekly, not monthly.
Retargeting Setup
Reach people who visited but didn't convert. Display retargeting keeps you visible through the decision window. Requires a display ad creative.
Conversion Optimization
Tracking, landing page alignment, and removing friction between the click and the contact. Clicks that don't convert are just wasted spend.
Monthly Reporting
Clear reporting on impressions, clicks, cost, conversions, and what we're doing about it. No vanity metrics, no 40-slide decks.
Pricing
Flat fee. No percentage of spend.
Management fee and ad spend are billed separately. You always know exactly what goes to Google and what goes to us.
Starter
$1,500 – $2,500/mo ad spend
1 campaign
Best for: Single service or product, one geographic area.
Get startedGrowth
$2,501 – $3,500/mo ad spend
2–3 campaigns
Best for: Multiple services or locations, more competitive markets.
Get startedScale
$3,501 – $5,000/mo ad spend
4–5 campaigns
Best for: Full market coverage, aggressive growth targets.
Get startedA note on budget
It's natural to want to start small and scale up as you see results — and that's reasonable to a point. But if your budget is too low relative to your industry and competition, your ads won't be served frequently enough to gather the data needed to optimize them. That keeps the campaign in Google's learning phase longer, which means more of that limited budget gets spent on the algorithm figuring itself out rather than on customers. We'll work with you to plan a budget that's realistic for your market so the campaign can actually do its job.
Ad spend is paid directly to Google — it never passes through us. Management fees are billed monthly with no long-term contract.
FAQ
Common questions about PPC and paid search.
What's the difference between SEO and PPC?
SEO (organic search) earns rankings over time through content and authority — it compounds but takes months to build. PPC (pay-per-click) places your ad at the top of search results immediately, but stops the moment you stop paying. Neither is better in isolation. SEO builds a long-term traffic asset. PPC fills the revenue gap while SEO builds and lets you dominate competitive keywords that would take years to rank for organically.
What is SEM — search engine marketing?
SEM (search engine marketing) is the broader term that covers both paid search advertising (Google Ads, PPC) and organic SEO. When someone says 'SEM' they usually mean paid search specifically, though the term technically includes both. Either way, it's the practice of getting your business in front of people who are actively searching for what you offer.
Do I need an SEO and PPC agency, or just one or the other?
Most businesses benefit from running both at the same time — especially early on. PPC delivers traffic immediately while SEO builds in the background. As your organic rankings grow, you can pull back on ad spend for keywords you're ranking for and redirect that budget to more competitive terms. The data from your PPC campaigns also feeds directly into smarter SEO keyword targeting.
Why do you charge a setup fee?
Campaign setup is significant work — keyword research, audience targeting, ad group structure, copywriting, conversion tracking, landing page alignment. Doing it right up front is what determines whether the campaign performs. The setup fee covers that foundational work separately from the ongoing management.
Is my ad spend included in the monthly fee?
No. The monthly management fee and the ad spend are separate. The management fee covers our work — strategy, copywriting, optimization, reporting. The ad spend goes directly to Google. You'll always know exactly how much is going where.
How long does it take to see results from Google Ads?
Unlike SEO, Google Ads can produce results the day a campaign goes live. That said, the first 30 days are typically a learning and optimization period — Google's algorithm is gathering conversion data and we're refining bids and copy based on real performance. Most campaigns hit their stride in weeks two through four.
Let's Talk
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